We are experiencing an American political climate that is more polarized and hostile than ever before.

The way people communicate with one another has changed drastically with both the advent of new technology, and the current state of public discourse surrounding politics.

It’s time to adapt to the changing culture and use available technologies to reach people that traditional methodologies are leaving behind.

Using targeting and technology, BigBlueCollective seeks to meet people where they are - if not especially when where they are is considered a predominantly red area.

Campaigns and organizations don’t need the most expensive new app to create relational networks.

These networks already exist, and they’re not being efficiently utilized.

Using these social media networks in more productive ways, relational organizing has never been faster, easier, or less expensive.

BigBlueCollective’s strategies utilize social media in effective, scaleable ways that are efficient and cost conscious.

It’s time to stop complaining about people spending too much time playing on their phones and reach them there.

Door to door canvassing and making phone calls are two primary ways to engage volunteers in meaningful action. While these actions have been the direct voter contact standard, they are becoming less effective with certain populations. Not only are these methods not as effective as they used to be, they leave out disabled people, people on the autism spectrum, and many others for whom these methods of direct voter contact are unfeasible. BigBlueCollective believes that there is a place for everyone to participate, and works hard to create effective volunteer pipelines and management strategies that reflect volunteer diversity.

One of BigBlueCollective’s most innovative and popular projects, Volunteer Action Kits are custom-branded, and fully digitally deliverable.

Smaller or lower budget campaigns will find Action Kits to be a major time and money saver, reducing confusion, staff requirements, and volunteer flake rates.

If you have actions for volunteers to take, BigBlueCollective wants to help you put the tools in their hands and reduce the need for staff to hand-hold them. Using branding, simple language, images and action-based curriculum, Action Kits help build longstanding activist infrastructure wherever they are used.